Honey Bathworks is starting from our at home soap making, using an organic / natural soap base from a 3rd generation local soap maker, pure essential oils, local honey which has humectant properties and occasionally local botanicals. We have enjoyed making soaps in our home environment for about 12 or so years.
The children in our home are learning about this as their own business to raise all of the money needed for mission savings and to complete college degrees.
The mother, Heidi, is not paid for her hopefully eventual successful leading of this startup.
We need a business plan, a market entrance strategy, ongoing marketing strategy, SEO and Facebook ad content, blog postings (Heidi research editor and writing role will include her working on blog posts, along with accounting and day to day operations – the children being the decision makers and helping with day to day operations).
We have a logo that was paid for and designed by a professional. We need packaging and labeling as well as shopping strategy.
We have considered a strategy of selling soap loafs which consist of several bars of soap in a loaf, also liquid hand soaps and children soaps with bright colors and toys embedded in the soap. Also we have considered a childrens liquid bathtub soap crayon product which would allow use for the body as well as tub artwork during bathtime.
Our financial goal is $320,000 in ten years, to cover the costs of three possible missions and college investing for both bachelor’s and graduate school for all three children at one of the BYU campuses.